Senin, 27 Juni 2011

Ebook Download , by Tina M. Zion

Ebook Download , by Tina M. Zion

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, by Tina M. Zion

Product details

File Size: 7469 KB

Print Length: 376 pages

Publisher: WriteLife Publishing (April 1, 2018)

Publication Date: April 1, 2018

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B075J4YLFC

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Amazon Best Sellers Rank:

#24,325 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

I really love this author. I bought the kindle version to listen to on my way to work. I also bought the print version because this book is so packed full of valuable information that I will be referring to it often.

I've also read other titles by Tina Zion. I have enjoyed and would recommend her newest book to anyone interested in embracing life and health to it's fullest potential.

I really enjoyed this book. Dealing with allopathic western medicine has been a nightmare with very rare disorders. It’s time to have alternatives and complimentary therapies and for the allopathic doctor to come to terms with the fact they don’t know everything.

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Jumat, 06 Mei 2011

Free Ebook America Latina / Latin America: Epoca colonial / Colonial Period (Biblioteca Basica De Historia / Basic History Library) (Spanish Edition)

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America Latina / Latin America: Epoca colonial / Colonial Period (Biblioteca Basica De Historia / Basic History Library) (Spanish Edition)


America Latina / Latin America: Epoca colonial / Colonial Period (Biblioteca Basica De Historia / Basic History Library) (Spanish Edition)


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America Latina / Latin America: Epoca colonial / Colonial Period (Biblioteca Basica De Historia / Basic History Library) (Spanish Edition)

La América hispana en los siglos XVI a XVIII presenta una ágil panorámica del continente vinculado a España. Un solo Rey, muchas preguntas reza la introducción y, en efecto, a lo largo de las páginas de este libro se intenta dar respuesta a los interrogantes que siguen en pie: ¿Fue una explotación minera la razón de la cris

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Product details

Series: Biblioteca Basica De Historia / Basic History Library

Paperback: 95 pages

Publisher: Anaya Infantil (July 30, 2005)

Language: Spanish

ISBN-10: 8420747823

ISBN-13: 978-8420747828

Product Dimensions:

5.5 x 0.2 x 7.5 inches

Shipping Weight: 5.6 ounces (View shipping rates and policies)

Average Customer Review:

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Amazon Best Sellers Rank:

#4,811,386 in Books (See Top 100 in Books)

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America Latina / Latin America: Epoca colonial / Colonial Period (Biblioteca Basica De Historia / Basic History Library) (Spanish Edition) PDF

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PDF Ebook Fundraising For Dummies, by John Mutz Katherine Murray

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Fundraising For Dummies, by John Mutz Katherine Murray

From the Author

John and I love writing and updating "Fundraising for Dummies" because we have a great sense of purpose about this book: It's very much needed! In the three editions we've done so far, we've been able to provide simple, clear how-tos (and lots of examples from experience) that show people how to gather and grow support for issues they care very much about. It's a hopeful work! The idea for the book came about in a conversation with a number of fundraisers for small organizations; I thought, "Wow, if we had some kind of toolkit that covered all the basics, fundraising wouldn't be so overwhelming for people who have to figure it all out themselves." So I approached Wiley, they liked the idea (thank goodness), and John and I started working on the first outline. That was more than 10 years ago! In its current version, which was released in March 2010, John and I completely updated the book to include fundraising ideas for a tumultuous economy--how can you keep your fundraising strong when times are tight? We've also updated for the web-based communications, as well as the huge social media waves that are sweeping the world--what a great opportunity for getting your message heard by the masses! We hope you find lots of good ideas in this latest version, and we'd love to hear from you if you have comments or ideas you'd like us to cover in the next version! Cheers, and happy fundraising! Katherine and John

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From the Back Cover

Learn to: Raise funds to survive — and thrive — in any economic landscape Create a fundraising system to sustain your organization Use the latest tools — social media and more — to engage donors The fun and easy way® to raise money for your cause In a turbulent economy, your role as a fundraiser is more important than ever. Find out how you can use the latest resources to raise money even in challenging times. Fundraising for Dummies, 3rd Edition gives you friendly, easy-to-follow guidance for creating a comprehensive fundraising strategy that uses up-to-date tools, technologies, and campaigns to reach others who care about your cause. Putting your fundraising ducks in a row — get a sense of the climate in which you're planning to raise funds, pinpoint your organization's mission, and roll out your own fundraising plan Finding (and winning over) donors — discover the who, when, where, and how of identifying and attracting donors (and get savvy tips on how to communicate with them) Getting the word out about your mission — understand how your marketing and branding efforts affect what your donors hear, see, and think about your organization Maximizing your online marketing messages — set up your organization on social media sites, craft targeted e-mails, use e-newsletters effectively, and get followers and fans for your organization Creating campaigns to engage — explore a range of different campaigns and get expert advice on when you should use each, what to expect, and how to evaluate the campaigns so you can do more of what works next time Open the book and find: Tips on fundraising in a changing economy Fundraising issues and ethics Ways to recruit volunteers How to budget your fundraising efforts Guidance on working with the media Coverage of social networking opportunities How to approach major and corporate givers Predictions on the future of fundraising

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Product details

Paperback: 384 pages

Publisher: Wiley Publishing; 3 edition (March 8, 2010)

Language: English

ISBN-10: 9780470568408

ISBN-13: 978-0470568408

ASIN: 0470568402

Product Dimensions:

7.4 x 1 x 9.2 inches

Shipping Weight: 1.2 pounds (View shipping rates and policies)

Average Customer Review:

3.9 out of 5 stars

58 customer reviews

Amazon Best Sellers Rank:

#54,038 in Books (See Top 100 in Books)

I am in the process of starting a community-oriented nonprofit arts center. I have never started a nonprofit before, so I'm brand new to everything. I bought this book after I read The Nonprofit Kit for Dummies, which is a really excellent book. I didn't like Fundraising for Dummies nearly as much. I may like it better once I've had more experience with fundraising, but I think it's a bit over my head as a newbie. They dive right into all of this complicated information about various types of campaigns and wooing donors, and I think I would have appreciated a simple section on fundraising for brand new organizations. Also, it was written in 2009 at the height of the recession and an awful lot of the book is colored by language regarding difficult financial climates. This isn't necessarily bad, but they start right off with this which kind of starts the book on a downer. I'm sure I will refer back to this book in the future, but it's not terribly helpful now.

I bought this book because I was unexpectedly "promoted" to fundraising chairman for a nonprofit agency with which I volunteer. Truth be told, I had no freakin' idea what to do when they asked me to take the position. I had no experience whatsoever with fundraising, but the group I work with was in a tight spot after the old fundraising chairman got a new (real) job and had no time for volunteering anymore. So I bought this book, and I'm darned thankful that I did. If you're new to fundraising, this book won't give you the answer to every question you'll have or the solution to every problem you'll encounter, but it does a nice job of laying out the basics and providing you with the info you'll need to get moving. I'd recommend it to anyone who's just starting out with this sort of work. It's a solid, well-written guide that you'll want to hang onto for a while.

This author wastes pages upon pages discussing and reminding the reader of the state of the economy in 2009. This issue requires one page of writing explaining that even if the economy sucks, you need to put your big girl panties on and ask anyway. The book contains some good advice wrapped in insecurity and dated tech tips. Would not recommend until a revised edition comes out.

This book redefines boring.

Lots of start up info. Good reference 👍

I wanted more of a GoFundMe book. For fundraising or charity it is excellent, not what I needed.

A very comprehensive, actionable, well-explained overview of various aspects of fundraising. Great for a board member, volunteer, or a new professional to the industry of development.

This is just insulting to professional fundraisers. There are many more effective options by Kay Grace, Ken Burnett, Gene Tempel, Gail Perry, Penelope Burke and many others ...

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Senin, 02 Mei 2011

PDF Ebook Financial Markets Theory: Equilibrium, Efficiency and Information (Springer Finance)

PDF Ebook Financial Markets Theory: Equilibrium, Efficiency and Information (Springer Finance)

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Financial Markets Theory: Equilibrium, Efficiency and Information (Springer Finance)

Financial Markets Theory: Equilibrium, Efficiency and Information (Springer Finance)


Financial Markets Theory: Equilibrium, Efficiency and Information (Springer Finance)


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Review

“The book concerns the most important and discussed issues of the modern financial markets theory. It provides a detailed and comprehensive review of theories, models, puzzles and open problems discussed in the literature concerning quantitative finance. … the book presents also a broad survey of empirical literature, including the most recent findings. The list of references contains more than one and half thousand positions.” (Paweł Kliber, zbMATH 1390.91001, 2018)

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From the Back Cover

This work, now in a thoroughly revised second edition, presents the economic foundations of financial markets theory from a mathematically rigorous standpoint and offers a self-contained critical discussion based on empirical results. It is the only textbook on the subject to include more than two hundred exercises, with detailed solutions to selected exercises.Financial Markets Theory covers classical asset pricing theory in great detail, including utility theory, equilibrium theory, portfolio selection, mean-variance portfolio theory, CAPM, CCAPM, APT, and the Modigliani-Miller theorem. Starting from an analysis of the empirical evidence on the theory, the authors provide a discussion of the relevant literature, pointing out the main advances in classical asset pricing theory and the new approaches designed to address asset pricing puzzles and open problems (e.g., behavioral finance). Later chapters in the book contain more advanced material, including on the role of information in financial markets, non-classical preferences, noise traders and market microstructure.This textbook is aimed at graduate students in mathematical finance and financial economics, but also serves as a useful reference for practitioners working in insurance, banking, investment funds and financial consultancy. Introducing necessary tools from microeconomic theory, this book is highly accessible and completely self-contained.

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Product details

Series: Springer Finance

Hardcover: 836 pages

Publisher: Springer; 2nd ed. 2017 edition (June 9, 2017)

Language: English

ISBN-10: 144717321X

ISBN-13: 978-1447173212

Product Dimensions:

6.1 x 1.8 x 9.2 inches

Shipping Weight: 3 pounds (View shipping rates and policies)

Average Customer Review:

4.0 out of 5 stars

1 customer review

Amazon Best Sellers Rank:

#577,771 in Books (See Top 100 in Books)

Financial Markets Theory goes through major topics in financial theory, some asset pricing but a majority is corporate finance. The author just goes through point after point of results and has many cites for every finding he presents. Fairly easy read. Looks like class notes though, as some results have proofs while others do not. This is not necessarily bad, but was just something a little odd.The reader should have at least an intermediate background in asset pricing and corporate finance prior to reading this book. Otherwise, the discussion maybe a little hard to follow. Many highly theoretical discussions (e.g., stochastic dominance, expected utility theory, and Pareto optimality). The most beneficial part, in my opinion, is the summary of empirical results are very helpful although the book is quite dated (copyright in 2003), so an update with more recent results maybe helpful.

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Sabtu, 30 April 2011

Ebook Download That Blue Sky Feeling, Vol. 1

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Product details

Series: That Blue Sky Feeling (Book 1)

Paperback: 258 pages

Publisher: VIZ Media LLC (August 14, 2018)

Language: English

ISBN-10: 1974701603

ISBN-13: 978-1974701605

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5 x 0.9 x 7.5 inches

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Average Customer Review:

3.9 out of 5 stars

7 customer reviews

Amazon Best Sellers Rank:

#621,123 in Books (See Top 100 in Books)

This introductory volume does an awesome job of separating itself from characterized BL series by focusing on just one gay male 11th grader and his struggles to deal with trying to have a normal high school life even though he has a rumor spread around that has outed him. Unable to deny the true accusations he keeps to himself in school so as to not “weird” people out. However, a classmate has taken interest and wants to get to know him and be his friend and help to break him out of his shell, and thus the manga launches.The premise paints a picture of Kou as just a guy who has to stay to himself in order to live out his high school life drama free but can be himself outside of it. I found it to be an emotional premise as high school is the time of one’s life and stays with them and it paints the picture that he’d always have memories of how terrible and lonely his high school life was. Perhaps it is great that he could meet Noshiro, who just transferred to the school, and has nothing to lose by befriending this loner. I think it is this aspect that makes this series feel so different than other series. We don’t suddenly have the character just wanting to get in Kou’s pants and fall in love with him at first sight, but rather we have Noshiro taking extreme and genuine interest in trying to get Kou to experience what school life can really be about. From just confronting him about the rumor, taking interest in making sure people dont hurt his feelings, then some time trying to accept him for who he is, and then taking baby steps that make me genuinely smile and feel happy for Kou as he goes from loner to acquaintance with classmates to even legitimately smiling and laughing with Noshiro, it becomes a sweet story. Further, it is awesome seeing how Kou starts to let Noshiro come into his life ever closer, though it isn’t immediate, and it isn’t without taking a few steps back, but rather its calculated and done with concern for protecting Noshiro from some of the rumors and treatment Kou has faced. This ultimately leads to our favorite friend in storytelling, “Miss Understanding,” to rear her head in full form to lead to tears. However, things resolve with some outside help and some realization for Noshiro that he is experiencing the rises and falls of having a best friendship going on.So overall, this is a great story of acceptance and friendship.There are a few questionable aspects, like Kou’s 26 yr old ex-boyfriend (when Kou is only in 11th grade), Noshiro going over to that guys house.I think there are questions as to the life of the series and its end goal. I’m hoping Kou gets with someone who isn’t Noshiro, and Noshiro gets with Kou’s female friend. Kou is seen to have many non- school contacts suggesting he isn’t a total loner, but it is unexplained how he is meeting other gays.Art is pretty fresh and clear, there is a bonus omake, and author and artist comments.

While this art leaves a little something to be desired in a mass of hot bodied yoai characters it brings something to the table that can be lost in some stories. This book has a lot of heart it's more shonen AI than yoai. About 2 boys in high school one a not so closeted isolated gay kid and the other a newly relocated (seemingly asexual he is in the 11th grade and has had no real sexual interest an anyone) guy how is struggling (light struggle not a slice of life here) with his sexual identity and his ever developing friendship with the class gay kid. I typically go for the hard yoai with tons of sex but every once in a while a sweet story about two boys figuring out what love is will catch my eye. I'm happy I bought this manga

I really enjoy this story. It's more realistic to how many experience the development of their sexuality while in high scgiok. Yeah there is an older guy that someone says that they dated before but I don't think they actually dated. I think the characters says that to throw his friend off again. I think the older friend just helped him realize who he was is all. It's hard navigating something like that on your own especially when it isn't supported by the community around you. I think this story is a cute slice of life closer to an actual experience.

I was definitely left intrigued at the end of the volume. The art is lovely and I think the story is refreshing. Can’t wait for volume 2!

Adorable novel about two boys that are dealing with typical high school boy stuff. Very slice of life as well as wholesome. Must read for gay manga readers!

That Blue Sky Feeling should be fairly popular - it has a sweet, slow burn type of romance that is somewhat rare in a lot of manga in this genre. But at the same time, both main characters are very underdeveloped and there's not a lot of world building. It's hard to root for either when we have to take so much for granted and fill in too many blanks.Story: Noshiro has moved around a lot and is an easy going guy well prepared for another year in a new high school. But on his first day he notices a classmate who seems left out and ignored by the others. When he asks why, he's told it is because they think that boy may be a 'homo' and they don't want to associate with him. Sanada (the pariah) knows who and what he is and has decided to just withdraw rather than deal with the discomfort/awkwardness his situation arises. But Noshiro hates the ugliness and decides to pursue a friendship with the recalcitrant Sanada. That friendship may turn into something more as an otherwise straight Noshiro discovers that he has more than friendship thoughts about Sanada.The story really hinges on Noshiro - a sweet, nice, every-boy that isn't too handsome or smart or overidealized. Sanada is quiet, reserved, and somewhat standoffish but never really mean or obnoxious, as can sometimes be the case in manga. In that, this is a really refreshing manga where we don't have to deal with boys who are too good looking or obvious seme or uke roles. Instead, it is two average boys and a very slow burn but sweet romance.There are things I really disliked about the manga. For one, Sanada has a 26 year old ex boyfriend who takes pains to befriend Noshiro and offer 'friendly' advice. I found it far too creepy and disturbing, especially when Noshiro blithely accepts an invite to 'dinner' at the ex boyfriend's house. Honestly, if the ex likes one young boy I couldn't help but feel creeped out that Noshiro was next. It's not that kind of manga but it was a deal breaker for me.I also had issues with Sanada. yes, he's reserved and deservedly so after all his friends turned on him when they suspected his orientation. But at the same time, it's hard to understand Noshiro's fixation with him, even beyond that of wanting to 'right an injustice' and pick up a sad puppy like Sanada. Noshiro is a big, kind-hearted lug but Sanada's characterization is paper thin. So Noshiro's preoccupation with helping Sanada just felt off and forced.Because of the two issues above, I never believed in either character. I didn't have that "butterflies in the stomach' reaction the blurb promised and I really didn't feel compelled to further read this story. Perhaps others will be less creeped out by the ex boyfriend salaryman, though. Reviewed from an advance reader copy provided by the publisher.

the blond kid is in high school but ex boyfriend was 25 years old and this is played off as an ok thing so it was gross and bad

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Rabu, 27 April 2011

Download PDF Bats in Question: The Smithsonian Answer Book, by Don E. Wilson

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Bats in Question: The Smithsonian Answer Book, by Don E. Wilson

Bats in Question: The Smithsonian Answer Book, by Don E. Wilson


Bats in Question: The Smithsonian Answer Book, by Don E. Wilson


Download PDF Bats in Question: The Smithsonian Answer Book, by Don E. Wilson

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Bats in Question: The Smithsonian Answer Book, by Don E. Wilson

Review

“Bats in Question will certainly answer all of your questions about bats. The book is beautifully illustrated.”—American Scientist“A host of bat facts. . . . Don E. Wilson attempts to rehabilitate a maligned group of animals, aided by stunning photography by Merlin D. Tuttle.”—Nature“The appealing layout invites you to jump in under any of the many interesting topics such as: when did bats evolve; what characterizes the major groups of bats; are bats a threat to humans; what should I do if I find a sick bat; and how can I become a bat biologist? Throughout the book, Wilson weaves in tales of his field research in a way that makes you feel you are having a conversation with him or attending a spirited lecture.”—Bats“In a thoroughly indexed question and answer format, the realm of the bat, including biological factors, conservation status, evolutionary history, impact on ecosystems, and habits, is dissected and profusely illustrated.”—Science News

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About the Author

Mammalogist Don E. Wilson is Director of Biodiversity Programs at the Smithsonian's National Museum of Natural History and is a member of the Scientific Board of Directors of Bat Conservation International. He is the editor of Mammal Species of the World (1993) and Measuring and Monitoring Biological Diversity: Standard Methods for Mammals (1996), both published by Smithsonian Institution Press.An internationally recognized wildlife photographer and authority on bats, Merlin D. Tuttle is the founder and executive director of Bat Conservation International. He is the author of America's Neighborhood Bats (1988).

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Product details

Paperback: 192 pages

Publisher: Smithsonian Books (May 17, 1997)

Language: English

ISBN-10: 1560987391

ISBN-13: 978-1560987390

Product Dimensions:

7 x 0.5 x 10 inches

Shipping Weight: 1.1 pounds (View shipping rates and policies)

Average Customer Review:

4.8 out of 5 stars

8 customer reviews

Amazon Best Sellers Rank:

#1,631,187 in Books (See Top 100 in Books)

Nice book- we've used this for several bat presentations and research for school projects. Great photos

For a starter, this is a great book. When starting a search of a new interest one is all questions and this book has the answers to most of them. ~Bruin~

Here is a book that can keep the reader interested and help answer any questions about bats. The text is easy to read and the photos spectacular! It is a soft-cover book that's just the right size to tuck along when you want to go out of the house with it.

Great book for any child, teen, or adult interested in bats. My 11-year-old son has read it almost cover to cover!

I purchased as a gift and had it sent to N.C. - I never got to see the book but the recipient raved about how much they like it.

Had the old plastic library cover but it was pretty easy to remove from the paper cover of the book. The tape wasn't super sticky. Once I removed the plastic, it was perfect.

Why don't baby bats fall off mom bats in flight? Hmmm? The answer to this and all of your other curious musings about the most successful and least understood of the mammals are presented in this latest volume of a Smithsonian series. For children or adults, with excellent close- up photos, this one is sure to foster a growing interest in our flying relatives. About 1/4 of mammal species have winged fingers, big ears and knees turned sideways to facilitate dangling from ceilings, and that doesn't include your weird Uncle Mort! Bats occur on every continent except Antarctica, and in eco-niches as diverse as blood sucking, fruit chewing, fish nipping and insect consumption. Some are excellent mousers. Several types may live for thirty years. As mentioned in my review of THE FORGOTTEN POLLINATORS (Stephen L. Buchmann & Gary Paul Nabhan, Shearwater Books, 1996), the bats include species critical to reproduction for many types of plant, and (along with other pollinator species) many are in steep decline. Here's one little piece of brain candy from this high quality sampler: Baby bats' milk teeth (they have two sequential sets like most other mammals) are hooked and pointy. They lock on to mom's nipple like a Voskod docked to Mir. Look Ma! No hands!

good purchase

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Selasa, 12 April 2011

Free Ebook Traction: How Any Startup Can Achieve Explosive Customer Growth

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Traction: How Any Startup Can Achieve Explosive Customer Growth

Product details

#detail-bullets .content {

margin: 0.5em 0px 0em 25px !important;

}

Audible Audiobook

Listening Length: 7 hours and 24 minutes

Program Type: Audiobook

Version: Unabridged

Publisher: Gildan Media, LLC

Audible.com Release Date: October 23, 2015

Whispersync for Voice: Ready

Language: English, English

ASIN: B01705KMG4

Amazon Best Sellers Rank:

I was outlining a book proposal when I found "Traction." My proposal first explained that product development gets easier, faster, and cheaper every year, so startups no longer fail because they can't build their product. Instead, startups fail when they hit the marketing wall.According to The Economist (2014 Sep 13), "marketers say they have seen more change in the past two years than in the previous 50."According to the Harvard Business Review (2014 July-August, p. 56) "In the past decade, what marketers do to engage customers has changed almost beyond recognition....we can't think of another discipline that has evolved so quickly."It can seem like marketing is getting harder each year, but actually in some ways it's getting easier and cheaper, e.g., Facebook's targeted ads. What's needed is a guide to how marketing is changing.Unlike the zillions of e-books about Facebook marketing, Twitter marketing, etc., my book would cover and compare all marketing channels. Unlike the e-books, my book would include case studies of real companies. Unlike the marketing textbooks, my book would focus on tech startups, not on dog treat bakeries and corner grocery stores. Unlike the books that say you'll get rich if you follow their formula, my book would say that marketing is changing rapidly now, and the marketing plan that worked even a few years ago won't work now. I proposed teaching entrepreneurs instead to make small-scale experiments, see what works and what doesn't, and continuously evolve their marketing.I scrapped my book proposal because "Traction" is that book.There are some things I would add (and perhaps Weinberg and Mares will in a second edition). My proposal included case studies of both success and failure. "Traction" only has successful case studies, leading to a sense that every marketing strategy leads to success. Including both successes and failures would lead to a framework for what channels work for what types of companies. E.g., viral social media likes may work for a microbrewery, but not for colonoscopies!Points I like about "Traction":- Entrepreneurs should spend 50% of their time on product development and 50% on marketing, but product development sucks up all your time. It's more satisfying to add a new feature to your product than to spend your limited capital on a marketing test that completely fails. We feel comfortable developing our products but feel clueless marketing them.- Integration with Lean Startup. That was the book I proposed a few years ago, and Eric Reis beat me to it!- How much traction (downloads, press coverage, sales) investors want to see before they invest increases every year, as marketing gets faster and cheaper to some startups.- Every entrepreneur has to hand sell the first few customers.- Building a viral marketing campaign will take one or two engineers three to six months! I.e., viral marketing doesn't magically happen just because your product is so cool.Stuff that's missing:- Celebrity endorsements is a 20th channel.- A chapter about market research, e.g., why you should ask open-ended questions instead of closed-ended questions.- The PR chapter needs a section on finding journalist contacts, se.g., whether to use the Meltwater or Cision databases.- Tradeshows are about having outgoing, enthusiastic salespeople, not about having a flashy booth.

I've been head of marketing and strategy for startups and interesting brands for several years, and this was the first book I've ever read that is actually useful and something I frequently reference in channel, strategy and overall marketing brainstorming sessions. Why? Because it provides a comprehensive view of contemporary best-practices in marketing, without all the old baggage and fluff to which many marketers still cling. Today's marketing means you're actually responsible for revenue. If you're still doing the kind of marketing that focuses on activity and top-of-funnel vanity metrics (like how many unsuspecting tradeshow attendee badges you zapped thanks to your TV giveaway, or passing a huge seemingly impressive number of crappy MQLs to sales so you can hit your quotas), then please don't waste your time reading this. You won't get it, or you work somewhere where you can't actually apply this learning due to all the internal risk-adverse forces working against you. For everyone else who believes in the new of ways of marketing (basically, marketing without all the BS), this book and others in the series should be in your e-reader or physically sitting next to your laptop right now.

Traction was extremely helpful for me as a budding entrepreneur and author. In the book, Weinberg and Mares lay out 19 different "traction channels" everyone looking for their next client should consider. Furthermore, they challenge you to give a hard look to some of the channels you would normally dismiss without a second thought. Why? Sometimes the channel you least thought would work turns out to be highly effective.Something I appreciated about this book was how much objective research went into it. The list of traction channels wasn't something they pulled out of their backside, but rather something that resulted from extensive interviews with entrepreneurs and business people who have experienced real-life success with them.The only reason I didn't give Traction five stars is because many of the sections lacked the practical advice needed to put these strategies into action. To that extent, I felt like it left me hanging in quite a few areas. Not every reader is going to know who to contact for a PR campaign, how to get started with SEO, or the best way to setup a sales process/team. If you are looking for very specific information like this, realize that this book won't deliver it to you.Now to be fair - each of the 19 channels probably deserves its own book to describe such detail, and I don't think this book was intended to be an encyclopedic guide to implementing every channel. This book was surely intended to be more of a top-level overview. To that end, it was great for calibrating one's understanding (from a leadership/executive perspective) of each channel. It inspired me to think outside the box with my own business and projects, and I still found a lot of value in it.Anyone new to the startup world or who plans to start their own business deserves to read this book - and probably also the Lean Startup by Eric Ries. Some have said Traction and the Lean Startup go hand-in-hand, with Traction focusing more on customer acquisition and Lean Startup focusing more on product development. The build-measure-learn concept is present in each, however, and is a clear theme for all new business owners.Once again, would certainly recommend to anyone new to the startup world or entrepreneurship. It's a quick and easy read with many good ideas.

Simple, but worthwhile book. I've re-read it a few times. It's basic point is that there are (at least) 19 channels to gain traction (customers) for a product or service, and we tend to only look at a few we might be familiar with. The second point is that after traction in one channel is achived, for additional traction, a different channel or tactic is likely needed for the next phase. Detailed discussion of the different channels and examples of their use in various organizations. Definitely worthwhile for those who are doing product marketing, at any stage of an organization's growth.

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