PDF Ebook Fundraising For Dummies, by John Mutz Katherine Murray
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Fundraising For Dummies, by John Mutz Katherine Murray
PDF Ebook Fundraising For Dummies, by John Mutz Katherine Murray
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From the Author
John and I love writing and updating "Fundraising for Dummies" because we have a great sense of purpose about this book: It's very much needed! In the three editions we've done so far, we've been able to provide simple, clear how-tos (and lots of examples from experience) that show people how to gather and grow support for issues they care very much about. It's a hopeful work! The idea for the book came about in a conversation with a number of fundraisers for small organizations; I thought, "Wow, if we had some kind of toolkit that covered all the basics, fundraising wouldn't be so overwhelming for people who have to figure it all out themselves." So I approached Wiley, they liked the idea (thank goodness), and John and I started working on the first outline. That was more than 10 years ago! In its current version, which was released in March 2010, John and I completely updated the book to include fundraising ideas for a tumultuous economy--how can you keep your fundraising strong when times are tight? We've also updated for the web-based communications, as well as the huge social media waves that are sweeping the world--what a great opportunity for getting your message heard by the masses! We hope you find lots of good ideas in this latest version, and we'd love to hear from you if you have comments or ideas you'd like us to cover in the next version! Cheers, and happy fundraising! Katherine and John
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From the Back Cover
Learn to: Raise funds to survive — and thrive — in any economic landscape Create a fundraising system to sustain your organization Use the latest tools — social media and more — to engage donors The fun and easy way® to raise money for your cause In a turbulent economy, your role as a fundraiser is more important than ever. Find out how you can use the latest resources to raise money even in challenging times. Fundraising for Dummies, 3rd Edition gives you friendly, easy-to-follow guidance for creating a comprehensive fundraising strategy that uses up-to-date tools, technologies, and campaigns to reach others who care about your cause. Putting your fundraising ducks in a row — get a sense of the climate in which you're planning to raise funds, pinpoint your organization's mission, and roll out your own fundraising plan Finding (and winning over) donors — discover the who, when, where, and how of identifying and attracting donors (and get savvy tips on how to communicate with them) Getting the word out about your mission — understand how your marketing and branding efforts affect what your donors hear, see, and think about your organization Maximizing your online marketing messages — set up your organization on social media sites, craft targeted e-mails, use e-newsletters effectively, and get followers and fans for your organization Creating campaigns to engage — explore a range of different campaigns and get expert advice on when you should use each, what to expect, and how to evaluate the campaigns so you can do more of what works next time Open the book and find: Tips on fundraising in a changing economy Fundraising issues and ethics Ways to recruit volunteers How to budget your fundraising efforts Guidance on working with the media Coverage of social networking opportunities How to approach major and corporate givers Predictions on the future of fundraising
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Product details
Paperback: 384 pages
Publisher: Wiley Publishing; 3 edition (March 8, 2010)
Language: English
ISBN-10: 9780470568408
ISBN-13: 978-0470568408
ASIN: 0470568402
Product Dimensions:
7.4 x 1 x 9.2 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review:
3.9 out of 5 stars
58 customer reviews
Amazon Best Sellers Rank:
#54,038 in Books (See Top 100 in Books)
I am in the process of starting a community-oriented nonprofit arts center. I have never started a nonprofit before, so I'm brand new to everything. I bought this book after I read The Nonprofit Kit for Dummies, which is a really excellent book. I didn't like Fundraising for Dummies nearly as much. I may like it better once I've had more experience with fundraising, but I think it's a bit over my head as a newbie. They dive right into all of this complicated information about various types of campaigns and wooing donors, and I think I would have appreciated a simple section on fundraising for brand new organizations. Also, it was written in 2009 at the height of the recession and an awful lot of the book is colored by language regarding difficult financial climates. This isn't necessarily bad, but they start right off with this which kind of starts the book on a downer. I'm sure I will refer back to this book in the future, but it's not terribly helpful now.
I bought this book because I was unexpectedly "promoted" to fundraising chairman for a nonprofit agency with which I volunteer. Truth be told, I had no freakin' idea what to do when they asked me to take the position. I had no experience whatsoever with fundraising, but the group I work with was in a tight spot after the old fundraising chairman got a new (real) job and had no time for volunteering anymore. So I bought this book, and I'm darned thankful that I did. If you're new to fundraising, this book won't give you the answer to every question you'll have or the solution to every problem you'll encounter, but it does a nice job of laying out the basics and providing you with the info you'll need to get moving. I'd recommend it to anyone who's just starting out with this sort of work. It's a solid, well-written guide that you'll want to hang onto for a while.
This author wastes pages upon pages discussing and reminding the reader of the state of the economy in 2009. This issue requires one page of writing explaining that even if the economy sucks, you need to put your big girl panties on and ask anyway. The book contains some good advice wrapped in insecurity and dated tech tips. Would not recommend until a revised edition comes out.
This book redefines boring.
Lots of start up info. Good reference ðŸ‘
I wanted more of a GoFundMe book. For fundraising or charity it is excellent, not what I needed.
A very comprehensive, actionable, well-explained overview of various aspects of fundraising. Great for a board member, volunteer, or a new professional to the industry of development.
This is just insulting to professional fundraisers. There are many more effective options by Kay Grace, Ken Burnett, Gene Tempel, Gail Perry, Penelope Burke and many others ...
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